Because we can do better. Because caring we thrive and grabbing we fail. Because civil society requires effort, and the payoff is thriving communities.

No promises, but ethical behavior usually leads to trust, team effectiveness, abundance, and opportunity. People want you around because you make things better. In other words, you profit from integrity.

Every “good” system of ethics, the ones with practical, sustainable, real-world utility, puts civilization and people over excessive profit and power. Conversely, “bad” systems cause predictable and avoidable consequences, from irritating to dire.

Ethically conscientious people pay attention to those consequences, to sincerity, and dependability. Listening attentively, they remember and care about others, accept responsibility mistakes, and approach relationships with calm, supportive warmth and intelligence.

In sum, good or bad, each of us has an ethic — a unique way of moving through life — how we make it all work. Similarly, every company has an ethic. Good ethics are sustainable, healthy, responsible, and they improve society. Bad ethics leave trails of conflict and destruction.

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