Because we can do better. Because caring we thrive and grabbing we fail. Because ethics and civil society only work if cultivated and practiced.

Every “good” system of ethics, those with practical, sustainable, real-world applications, put people over profit and power. Conversely, unfettered capitalism automatically follows an ethic of extraction. Algorithms, and now AI, inflict at light speed the preposterous notion that maximizing return on investment is the only thing that matters.

Hence today’s existential (and unnecessary) conflict between ethics and capitalism. This site is about doing the right thing instead of grabbing the cash. We are seeking solutions to acquisitive madness, and we are not giving up on civil society just yet.

While avarice can lead to financial abundance, mostly it’s just dismissive heartlessness sinking into angry isolation: Ebeneezer Scrooge

Alternatively, an ethical life usually leads to personal abundance, strong friendships, and effectiveness at work. People want you around because you make things better.

“Good” people pay attention to consequences, honesty, and dependability. Listening attentively, they remember and care about others, accept responsibility for mistakes, and approaching relationships with calm and supportive attention.

But good or bad, each of us has our ethics, our unique way of moving through life — how we make it all work. A good ethic is sustainable, healthy, and improves society. Bad ethics leave trails of conflict and destruction.

The proof is in the results..

Read more about How Ethics can Help You.